Graphics design is a powerful and highly employed industry in the modern world. Its boundaries touch Media, Technology, Advertising, Production, Manufacturing and every other industry that relies on the visual enhancement of their product to capture the market. Graphics design, however, is elegantly subdivided into a number of highly functional categories, one of which is the Brand Promotion followed by the Logo Design, one of many faces of the brand promotion programs.
Logo Design, although a small phase of brand promotion, has a large impact on the adaptation of the brand’s program (either product or service). It is a globally admitted fact that a logo is the face of the brand and without doubt, the face says it all. In order to make an impression, that face requires elegance, professionalism but most importantly an idea of a friendly intuition. Graphics designers have repeatedly stated that as simple as it seems, Logo Design requires a number of ground rules to be followed for an effective impression. Let us walk through some of them:
Visually cluttered and overwhelming appearance is not successful at all. Logos that usually have more than two or three colors are discouraged and for good reasons. First, it is not cost effective to print a logo with a lot of colors and secondly, it is not visually friendly. A color bomb usually confuses the onlookers and makes them less keen to look at it.
As it’s been mentioned earlier for the colors, so it goes for the font. Try to use one or two fonts in your logo because when you try to squeeze a number of fonts into a logo, it will look like a messed up effort to keep too many things in a small space. Since the logo has to appear in a number of important places, e.g. letterheads, advertisements, etc. there is a need to be subtle with the design.
If your logo looks great on black and white, there is no need to worry about how it will look anywhere else because the designs that are visually adaptive on black and white backgrounds are usually successful designs.
Make sure that the logo you design, looks good in all sizes. A common flaw that usually follows is that the designed logo looks amazing in a certain size but if the logo is enlarged or reduced, it loses its fertility.
Creativity and Uniqueness
Graphics Designers recommend the lesser use of borrowed assets and resources and emphasis on bringing up the uniqueness of being creative themselves. A graphics designer is bound to be creative because it is a part of their job. Successful logo designs have a requirement for creativity because anyone can point out plagiarism at any time, anywhere.
There are a number of resources on the internet, e.g. Shutter Stock is one of many online portals that sell to serve the graphics designers but using an asset directly in your design is an approach highly discouraged by noted designers. Instead, an asset can be modified into another unique object that can be used without fear of exploiting the ethics of graphics design.
Simplicity of it
The simpler it is, the popular it is. To prove this point, experts point towards Apple’s, Google’s, Samsung’s and a number of other logos in our modern world. Simple and elegant says it all because the logo is not a brochure to speak every detail of your company to anyone who looks at it so it’s best not to insert a lot of text into your logo.