Marketing Automation Manager
Libertex Group , Cyprus

1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Total Vacancies
1 Job
Posted on
Sep 7, 2021
Last Date
Dec 7, 2021

Job Description

Overview of Libertex Group

Libertex is an international financial services group specializing in online trading and investment. It was founded as a brokerage firm in 1997 and has since grown into a diverse group of companies, brokers, dealers, educational and IT-development centers which allow the group to operate globally, target 27 countries and serve clients from 120 countries.

Through its proprietary mobile and online trading platforms, Libertex offers trading in Forex, crypto, stocks, CFDs, futures, funds and indices.

The company has received more than 100 international awards and recognitions including, most recently, being named Best Trading Platform 2020 by World Finance Magazine and Best FX Broker Europe 2020 by Forex Report.

Job Overview

This hands-on role runs conversion amp; retention campaigns through email, push, in-app, sms and other channels, building a proper customer journey. Analyzes customer behaviour through data analysis tools (such as Mixpanel), establishes trigger-based campaigns and runs A/B tests of new strategies for engaging customers.

What Will You Do?

  • Run and control customer journey, segmenting users, building event-based campaigns aiming conversion amp; retention rates optimization
  • Create, build and launch email/push/sms/in-app campaigns
  • Constantly create and A/B test your own marketing automation hypothesis
  • Analyze customers behaviour in the product through data analysis tools (such as Mixpanel, Amplitude)
  • Do copywriting and editing of texts used for building messages
  • Build html/css of emails and in-app messages that you launch
  • Report on results of launched campaigns (OR, CTR, CR, RR, etc.)
  • Collaborate with Products, Sales, IT and other departments on common projects


Key Skills Required

  • 2+ years of experience in running email/push/sms campaigns
  • Super skills of copywriting, knowledge of how to write a selling text
  • Great knowledge of HTML/CSS
  • Experience in creating, launching and calculating A/B tests
  • Experience in product analysis
  • Experience of working with CRM and omni-channel marketing automation tools
  • Fluent English
  • Being familiar with Forex or Crypto terminology

Will be an advantage

  • Being guru in crypto or forex
  • Knowledge of javascript or python, experience in data layer creation and tag management


We Offer

  • Work by the seaside or mountains in a fun and friendly environment
  • Competitive salary available in euro / crypto
  • Quarterly Bonus based on Company Performance
  • Employer-paid relocation for the employee and immediate family/partner
  • 21 working days of annual leave plus 14 days public holidays
  • Annual reimbursement of flight home for employee and family
  • Corporate Events amp; Team Building Activities
  • Udemy for Business Unlimited Membership and Language training courses
  • The opportunity to excel in your professional career

Please send us your CV in English!

Job Specification

Libertex Group

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