CRM and Email Marketing Specialist
Pepperstone, Cyprus
Job Description
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress for our clients and for ourselves. Our organizational culture is ever-evolving, vibrant, diverse, global, and results focused. You’ll find our 350+ team currently across 9 locations and time zones.
The Role
We're looking for a talented CRM and Email Marketing Specialist who will play a crucial role in driving customer engagement and actions throughout their journey with us. As a hands-on candidate, you'll be responsible for executing effective CRM strategies and targeted marketing campaigns to maximize customer engagement and drive results.
In this role, you'll report to both the CRM Manager and the Marketing Manager- Europe, who will provide guidance and support for your career development, training, and projects. You'll also collaborate with the EMEA Marketing team to implement client communications and promotions, primarily through email but also utilizing SMS and push notifications.
Your main objective will be to ensure the success of each lifecycle project, delivering meaningful results for our clients. Additionally, you'll be responsible for upholding the Pepperstone brand and values consistently and meeting compliance requirements.
Your key responsibilities will include, but not limited to
- Working with the Marketing team to develop and execute a CRM strategy that focuses on improving customer retention, increasing customer engagement, and driving revenue growth in the EMEA regions
- Drafting, revising, and proofreading all email copies
- Leading the development and implementation of email marketing campaigns, including audience segmentation, content development, and A/B testing
- Creating and maintaining an email calendar that maps out the frequency and content of all email communications
- Collaborating with Marketing, Sales, and Customer Support teams to ensure campaigns are aligned with overall business objectives and target audiences
- Providing frequent reports and analysis of email campaign performance, making data-driven recommendations for future optimizations
- Presenting data and campaign results to stakeholders in a clear and concise manner
- Creating, maintaining, and managing transactional and non-transactional email templates in Sendgrid and Marketing Cloud including version controls, coding, and troubleshooting
- Editing and contextual backlinking as required
- Engaging with internal stakeholders, including Compliance, Sales, and Senior Leaders in project delivery (via the creation of Asana tasks) to ensure buy-in and timely, error-free sends
- Managing or coordinating translations for the global adaptation of our content
- Monitoring industry trends and best practices to ensure that our email campaigns remain innovative and effective
About you
- Demonstrated experience of minimum 3 years in a similar CRM or email marketing position
- Excellent written communications skills, exceptional attention to detail
- Strong commercial acumen - able to understand the role of content in broader business operations and apply commercial thinking to content development
- Familiar to use analytics to evaluate the performance of email campaigns
- Effective planning and time management skills to prioritize tasks and meet deadlines
- Good collaborator and team player
- Thrives in a nimble, fast-paced environment
- Passionate to continuous learning and personal growth
- Ability to work autonomously, taking ownership of your projects and demonstrating self-motivation and initiative
- Experience working with Content Management Systems (CMS), Salesforce, and/or Marketing Cloud is desirable but not mandatory
- Understanding of basic HTML coding to create email and website content
More about Pepperstone
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers.com and www.linkedin.com/company/pepperstone/
Don't miss out on this rare opportunity to join our high-performing, collaborative team. Please express your interest by clicking the apply button below as soon as possible.
Pepperstone is an equal opportunity